Jdeed

About

[Jdeed] meaning “new” in Arabic, resembles a redefinition and opposition of the old. A new state of mind rising above expired constructs, one that universally unites. A pathway which powers your next steps to your unapologetic revamped and truest self. Designed in London and manufactured in Jordan with inspiration taken from Palestine and the Midde East. The mission is to recommunicate the essence of the Keffiyeh scarf and provide a fresh view of Palestine and Jordan, shining a positive light on a culture so rich with design, craft and beauty.